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How It Works, In Short

  • Your real estate project’s website is hosted on its own domain (e.g. astoria.com).
  • Planpoint Viewer is embedded on a page like astoria.com/floorplans. That embedded viewer is not crawlable by Google because it’s an iframe.
  • To make the content of Planpoint Viewer searchable, add a CNAME subdomain (e.g. floorplans.astoria.com) and connect it in Style & Embed settings.
  • On that subdomain we serve the units as dedicated, server-rendered SEO pages — not the embedded Viewer. The content lives in the raw HTML, so Google can read and index it. Each page still links into the interactive viewer.
  • The sitemap.xml and robots.txt documents are generated automatically and stay up to date on every publish — nothing manual.
  • Titles and descriptions are automatic and descriptive, e.g. the landing page reads Astoria — Floor Plans & Availability, unit pages read Unit 202 — 2 Bedroom Floor Plan at Astoria, with auto descriptions summarizing available units, layouts and pricing.
When you connect a custom domain to your project (e.g. viewer.yourproject.com), Planpoint automatically serves a set of public, search-engine-friendly pages for it. The domain exposes your units as real, crawlable web pages — so they can be indexed by Google and show up when buyers search. The pages are fully server-rendered (the content is in the HTML, not loaded later by JavaScript), which is what makes them indexable.

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Before You Start

You need a custom domain connected to your project. If you haven’t set one up yet, please go to Style & Embed.
This applies only to custom domains. Your Planpoint dashboard and the default *.planpoint links are unaffected — they keep working exactly as before.

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What Gets Published

On your custom domain, these pages are generated automatically: Each page carries a proper title, heading, and unit details so Google can understand and rank it.

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Step-by-Step

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Step 1 — Confirm your pages are live

Open your project’s custom domain in a browser and check:
  • The root (viewer.yourproject.com) shows your units
  • Clicking a unit opens a page like viewer.yourproject.com/unit/301
  • A filter URL like viewer.yourproject.com/2-bedrooms shows a filtered list
  • viewer.yourproject.com/sitemap.xml lists your URLs
  • viewer.yourproject.com/robots.txt loads
Right-click any page → View Source. If you can see the unit text in the raw HTML, the page is indexable. That’s exactly what Googlebot reads.

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Step 2 — Add your domain to Google Search Console

Go to Google Search Console and add a new URL prefix property using your full domain (e.g. https://viewer.yourproject.com/).
A URL-prefix property covers just that subdomain. It does not cover your root marketing site (yourproject.com) — that’s a separate property.

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Step 3 — Verify ownership

Choose the HTML file verification method (Google’s recommended option):
  • Download the verification file Google gives you (e.g. google<hash>.html).
  • Send it to your Planpoint contact — we host it on your domain for you.
  • Once it’s live, click Verify in Search Console.
Planpoint serves this file automatically for connected domains — you don’t upload anything yourself. Just share the file (or its name) with us and we’ll confirm when it’s ready to verify.

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Step 4 — Submit your sitemap

In Search Console, open Sitemaps and submit:
Google will read it and discover all your unit and filter pages. A Success status means it was accepted. Submitted sitemap with Success status

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Step 5 — Request indexing (optional, speeds things up)

Use URL Inspection at the top of Search Console, paste a page URL (e.g. a unit page), and click Request Indexing. Do this for your homepage and a few key units to jump the crawl queue instead of waiting.

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How to Check If You’re Indexed

  • In Google: search site:viewer.yourproject.com. It lists every page Google has already indexed for the domain. New pages appear here over time as they’re crawled.
  • In Search Console: the Pages report shows how many URLs are indexed, and Performance shows impressions and clicks once pages start ranking.
Indexing is not instant. New pages typically take days to a few weeks to appear in Google, even after submitting the sitemap. An empty site: result early on is normal — it means Google hasn’t crawled yet, not that anything is wrong.

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FAQ

Does this change my dashboard or embed? No. Only public pages on your connected custom domain are affected. Your dashboard, embeds, and Planpoint links are unchanged. Will unavailable/sold units show up? Only units surfaced on your public pages are included in the sitemap. Can I index my main website (yourproject.com) too? That’s a separate site and a separate Search Console property. This feature covers the Planpoint viewer domain only.